Build trust through transparency and drive your privacy first, customer centric strategies
OneTrust PreferenceChoice CMP for IAB TCF v2.0
As an officially approved IAB Europe TCF v2.0 CMP, publishers can use the OneTrust PreferenceChoice CMP to easily switch to v2.0, and access resources, tools, and templates.
Building Customer Trust: The Stages to Leveraging Preference Management
Seize the opportunity to understand your customers better through transparent user experiences and first-party data capture.
Adzerk’s Ad Tech Insights Report Names OneTrust PreferenceChoice #1 CMP
OneTrust provides the leading CMP for Publishers to comply with GDPR, CCPA, and ePrivacy regulations, and frameworks from the IAB and DAA.
The Technology Platform Trusted by More Than 5,000 Brands Worldwide
What Can PreferenceChoice Do For You?
For Publishers
Leverage the industry-leading CMP to optimize consent rates while ensuring compliance with global regulations and frameworks, engaging with customers across web, mobile, OTT and offline channels.
For Ad Tech
Ensure compliance today and future-proof your strategy with first-party data capture
Build dynamic preference centers to give users more control over communication preferences and collect first-party data.
Integrate seamlessly into existing consent collection workflows to capture and centrally store user consent records.
Support for IAB Europe TCF framework, DAA and dozens of other ad tech frameworks with solutions for publishers and advertisers.
Scan your website(s) for tracker technologies. Create and deploy a cookie banner and preference center to capture user consent.
Scan mobile apps for tracking technologies and unknown SDKs for visibility into how the app is sharing data with third parties.
MarketingConnect: Live, virtual and free workshop!
Designed just for marketers, MarketingConnect focuses on driving engagement, brand loyalty, and trust with customers through user preference management.
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