Collect preferences and first-party data with transparency for users, centralize data for a single source of truth, and sync data throughout the martech stack.
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OneTrust Secures $510 Million Series C | $920 Million in Total Funds Raised at a $5.3 Billion Valuation
Prove You Value Privacy with Consent and Preference Management
OneTrust PreferenceChoice delivers technology that enables companies to harness the power of choice and transparency across web, mobile and CTV platforms. Our privacy-first approach to personalization leads to better segmentation, addressability and brand loyalty, all while making privacy compliance simple.
The Technology Platform Trusted by More Than 8,000 Brands Worldwide
Pave the Way to Privacy-First Personalization
In today’s ever-changing digital world, demonstrating a true value-exchange to customers around their data leads to higher opt-ins, conversions, a better user experience, and a trusted customer base. Respect, protect and centralize consumer privacy choices and preferences through transparent banners, prompts, preference centers, disclosures and more.
For Publishers
Optimize consent rates while ensuring compliance with global regulations and frameworks, engaging with consumers across web, mobile applications and CTV platforms.
For Advertisers
Provide transparency about data collection and deliver personalized ads to consented consumers, leading to increased revenue and a loyal customer base.
Implement privacy by design into your mobile strategy for Native iOS, Android, and Unity-built applications and games. Easily scan for tracking technologies and unknown SDKs, and build a CMP to collect and signal consent for in-app advertising, personalization, analytics and more.
Track and analyze consent rates with pre-built, real-time dashboards and reporting, deploy A/B testing, and monitor to maximize opt-in rates.
Build and customize your CMP to capture, store and signal user consent downstream to ad tech vendors. Additionally, maintain ad-revenue by running A/B testing coupled with dashboards and reporting. OneTrust PreferneceChoice is a validated IAB TCF CMP and provides supports for US privacy Framework from the IAB. Support for IAB Europe TCF framework, DAA and dozens of other ad tech frameworks with solutions for publishers and advertisers.
Respect customer preferences by integrating marketing applications for consistency across marketing and sales activities. Maintain accurate consent and preference details across applications and create a historical database to demonstrate compliance.
Capture and communicate consent and preferences in OTT apps to comply with global regulations, signal consent downstream to ad tech vendors, and create a more seamless user experience across devices.
Implement privacy by design into your mobile strategy for Native iOS, Android, and Unity-built applications and games. Easily scan for tracking technologies and unknown SDKs, and build a CMP to collect and signal consent for in-app advertising, personalization, analytics and more.
Track and analyze consent rates with pre-built, real-time dashboards and reporting, deploy A/B testing, and monitor to maximize opt-in rates.
Build and customize your CMP to capture, store and signal user consent downstream to ad tech vendors. Additionally, maintain ad-revenue by running A/B testing coupled with dashboards and reporting. OneTrust PreferneceChoice is a validated IAB TCF CMP and provides supports for US privacy Framework from the IAB. Support for IAB Europe TCF framework, DAA and dozens of other ad tech frameworks with solutions for publishers and advertisers.
Respect customer preferences by integrating marketing applications for consistency across marketing and sales activities. Maintain accurate consent and preference details across applications and create a historical database to demonstrate compliance.
Capture and communicate consent and preferences in OTT apps to comply with global regulations, signal consent downstream to ad tech vendors, and create a more seamless user experience across devices.
OneTrust PreferenceChoice Virtual Events
The PreferenceChoice Virtual Event Library offers free, online webinars and workshops focused on relevant, timely topics for marketers, publishers, and advertisers navigating the privacy landscape. Join us to learn about the latest trends, techniques, and best practices to develop trust with your audience, drive user engagement, capture consent across multiple platforms, and retain ad revenue under new privacy regulations.
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Recent Resources
Report: KuppingerCole Leadership Compass: Download the Report
OneTrust is the only vendor to receive "strong positive” marks on all nine evaluated categories
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The Five Questions You Need to Ask Before Implementing a Consent and Compliance Process
Addressing compliance means working with legal teams to understand the nuances of these customer-protecting data privacy laws. We’re committed to helping marketers follow data privacy laws and best practices.
OneTrust has been extremely beneficial in automating our user consent process. There is so much flexibility it’s mindboggling. It just shows that the system was set up thoughtfully.
- Dustin VerBeek, Senior Digital Marketing Strategist, Herman Miller