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OneTrust Secures $510 Million Series C | $920 Million in Total Funds Raised at a $5.3 Billion Valuation
Consent and Preference Management Platform
OneTrust PreferenceChoice enables marketers, publishers, and advertisers to drive transparent user experiences, build trust, and comply with 100s of global data privacy regulations, including the CCPA, TCPA, CASL, and GDPR.
The Rise of OTT & CTV Privacy-Centric Advertising
Over-the-Top (OTT) and Connected TV (CTV) advertising and consent becoming hot topics in the ad tech ecosystem—and for good reason. Download this infographic to understand the OTT market growth, as well as challenges and opportunities when it comes to privacy, CTV, and OTT.
The Complete Guide to First-Party Data
In this guide, we outline everything you need to know about first-party data. You’ll learn why first-party data benefits your efforts, how and where to collect it, best practices around data collection and usage, and recommended technologies for streamlining your processes.
The Technology Platform Trusted by More Than 7,500 Brands Worldwide
Consent and Preference Management Software
Implement a privacy-first, customer-centric approach to advertising, marketing, and sales activities, collecting user consent and preferences across channels, domains, and devices.
For Publishers
Optimize consent rates while ensuring compliance with global regulations and frameworks, engaging with customers across web, mobile, OTT and offline channels.
For Ad Tech
Ensure compliance today and monetize ad revenue by future-proofing your strategy with first-party data capture
Implement privacy by design into your mobile strategy for Native iOS, Android, and Unity-built applications and games. Easily scan for tracking technologies and unknown SDKs, and build a CMP to collect and signal consent for in-app advertising, personalization, analytics and more.
Track and analyze consent rates with pre-built, real-time dashboards and reporting, deploy A/B testing, and monitor to maximize opt-in rates.
Build and customize your CMP to capture, store and signal user consent downstream to ad tech vendors. Additionally, maintain ad-revenue by running A/B testing coupled with dashboards and reporting. OneTrust PreferneceChoice is a validated IAB TCF CMP and provides supports for US privacy Framework from the IAB. Support for IAB Europe TCF framework, DAA and dozens of other ad tech frameworks with solutions for publishers and advertisers.
Respect customer preferences by integrating marketing applications for consistency across marketing and sales activities. Maintain accurate consent and preference details across applications and create a historical database to demonstrate compliance.
Capture and communicate consent and preferences in OTT apps to comply with global regulations, signal consent downstream to ad tech vendors, and create a more seamless user experience across devices.
Build a secure, robust consumer portal to intake requests in a way that matches your brand and business. Validate user identity and use it to locate and retrieve consumer data and respond to requests quicker.
Implement privacy by design into your mobile strategy for Native iOS, Android, and Unity-built applications and games. Easily scan for tracking technologies and unknown SDKs, and build a CMP to collect and signal consent for in-app advertising, personalization, analytics and more.
Track and analyze consent rates with pre-built, real-time dashboards and reporting, deploy A/B testing, and monitor to maximize opt-in rates.
Build and customize your CMP to capture, store and signal user consent downstream to ad tech vendors. Additionally, maintain ad-revenue by running A/B testing coupled with dashboards and reporting. OneTrust PreferneceChoice is a validated IAB TCF CMP and provides supports for US privacy Framework from the IAB. Support for IAB Europe TCF framework, DAA and dozens of other ad tech frameworks with solutions for publishers and advertisers.
Respect customer preferences by integrating marketing applications for consistency across marketing and sales activities. Maintain accurate consent and preference details across applications and create a historical database to demonstrate compliance.
Capture and communicate consent and preferences in OTT apps to comply with global regulations, signal consent downstream to ad tech vendors, and create a more seamless user experience across devices.
Build a secure, robust consumer portal to intake requests in a way that matches your brand and business. Validate user identity and use it to locate and retrieve consumer data and respond to requests quicker.
OneTrust PreferenceChoice Virtual Events
The PreferenceChoice Virtual Event Library offers free, online webinars and workshops focused on relevant, timely topics for marketers, publishers, and advertisers navigating the privacy landscape. Join us to learn about the latest trends, techniques, and best practices to develop trust with your audience, drive user engagement, capture consent across multiple platforms, and retain ad revenue under new privacy regulations.
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Recent Resources
Report: KuppingerCole Leadership Compass: Download the Report
OneTrust is the only vendor to receive "strong positive” marks on all nine evaluated categories
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The Five Questions You Need to Ask Before Implementing a Consent and Compliance Process
Addressing compliance means working with legal teams to understand the nuances of these customer-protecting data privacy laws. We’re committed to helping marketers follow data privacy laws and best practices.
OneTrust has been extremely beneficial in automating our user consent process. There is so much flexibility it’s mindboggling. It just shows that the system was set up thoughtfully.
- Dustin VerBeek, Senior Digital Marketing Strategist, Herman Miller