The Value of A/B Testing


OneTrust customers have had success with testing many banner versions with variations to measure consumer opt-in rates. A best practice is to narrow the field to several of the highest performing interactions to run additional rounds of testing. Continuous measurement and iteration are key as well as keeping in line with the data protection regulations and recent enforcement action.

Configure Your CMP Variations: Customize multiple CMPs to test different variants such as colors, button text, banner placement and vendors

Deploy and Monitor Opt-Ins: Easily deploy A/B Testing and monitor CMP opt-ins in an interactive consent dashboard

Iterate and Improve Based on Testing: Once the testing is complete, reconfigure your CMP using the winning variation to maximize opt-ins

 

 

Receive A/B Testing Support from Our Customer Success Team

OneTrust is offering existing customers a free, virtual process and system health check for a/b testing with a member from our Customer Success team. During the health check, our team will do the following:

– Review your existing notice and preference center setup

– Share lessons learned and best practices from OneTrust A/B testing exercises

– Train you and your team on A/B testing configuration within the OneTrust platform

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OneTrust customers have had success with testing many banner versions with variations in text, styling, and positioning to measure consumer opt-in rates. A best practice is to narrow the field to several of the highest performing interactions to run additional rounds of testing.

Alex Cash, Consent and Preferences Offering Lead

Resources


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How to Boost Opt-Ins with A/B Testing

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Products for Publishers

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