Ad Tech Vendor Partner Program

Ad Tech Vendor Partnership

As the #1 CMP, OneTrust PreferenceChoice is committed to helping you and your customers comply with global regulations and leverage the IAB TCF v2.0 framework. The OneTrust Ad Tech Partner Program gives you the resources to enhance your business and succeed in providing your clients with a comprehensive CMP product.


improve consent

Up to 15% Commission: Partners under the referral model will receive up to 15% commission fee based on the subscription fees actually paid by end-users referred by the ad tech partner.

centralize consent

Team Support: As an ad tech vendor partner, we’ll work with you side by side, whether getting you set up to provide a referral code to your customers or co-hosting a webinar for your audience.

collect consent

CMP Builder for IAB TCF v2.0: Co-brand the new OneTrust free CMP Builder to offer it as a simple tool for your customers to easily create a banner and preference center that captures, stores, and transmits the user’s consent record downstream to technology partners.

Watch the Webinar with OneTrust and IAB Europe! Publishers Need to Know: Navigating IAB TCF v2.0

Publishers leveraging the IAB Europe Transparency and Consent Framework (TCF) need to prepare to switch to support for TCF v2.0. Watch the webinar from IAB Europe and OneTrust PreferenceChoice to learn how publishers can navigate this change and successfully work with TCF v2.0.

Watch Now

OneTrust PreferenceChoice CMP Powers Upgrades to TCF v2.0 for Publishers

CMP - Templates for IAB TCF v2.0 UI Requirements

Start with our out-of-the-box templates to meet all user interface requirements while customizing language, layout, and branding

PreferenceChoice CMP for Vendor Management for IAB TCF v2.0

Search and filter vendor list sourced directly from IAB without leaving the product; manage purposes in bulk and/or by individual vendor; blacklist non-compliant vendors

Recommended Resources


Publishers Need to Know: Navigating IAB TCF v2.0



IAB TCF 2.0 Checklist for Publishers



IAB Fact Sheet for Publishers



Ad Manager and Ad Exchange program policies for TCF v2.0

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