Today’s consumers are browsing for products, services, and content on multiple devices, from mobile phones to computers to tablets. Additionally, the ad tech landscape is constantly changing with the removal of third-party cookies, driving new opportunities to address your audience.
As a solution to the multi-device consumer and the removal of third-party party cookies, use OneTrust Authenticated Consent. Capture and manage consent and preferences through identity-based signals. Apply a cookie-less sync across devices to meet compliance requirements and minimize friction within the user experience.