Blog 7 min 12/7/2020

Apple iOS 14 Nutrition Labels: Overview and Guidelines

Apple iOS 14 Nutrition Labels

Apple’s iOS 14 has launched a few features, most notably the Apple iOS 14 Nutrition Label, to help improve users’ privacy and security. Some features launched when iOS 14 first dropped with others slowly being released, to allow app owners time to adjust.  

The current focus is now on the iPhone’s privacy requirement in the form of a privacy “nutrition label” on apps. Starting December 8, all app developers on Apple’s App Store will need to detail privacy information of their apps. As a result, iPhone and iPad users will see the nutrition label-style information when they visit an application’s store page. 

What is the Purpose of the Apple iOS Nutrition Label? 

Inspired by the nutrition labels on food products, Apple will now highlight the privacy details of each application. According to Apple“You’ll need to provide information about your app’s privacy practices, including the practices of third-party partners whose code you integrate into your app.” 

Apple showcased the labels as part of the WWDC 2020 keynote. The labels will become standard in the App Store starting December 8.  Accordingly, the labels will appear for all apps in each app store, including iOS, iPad OS, Mac OS, watchOS and tvOS 

Apple’s new features are part of its mission to offer more transparency and control to users.

Apple also announced at WWDC that iOS 14 will mask the Identifier for Advertisers (IDFA) by explicit opt-in instead of the current limited ad tracking (LAT) opt-out. This means end users will need to provide consent to capture and track their data across devices.

The recent privacy rule has gained attention from the ad tech industry. Currently, advertisers rely on the IDFA for ad monetization as it provides a unique identifier persistent across apps.  Consequently, Facebook and digital ad companies have warned that the proposed change could roil the mobile app industry.  

OneTrust Guidelines for Your Nutrition Label  

As mentioned above, the nutrition label should include all information that the app is collecting. Meanwhile, OneTrust customers should prepare the following information:

  • details on their mobile app’s privacy uses
  • their organization’s intended purposes
  • any integrated third-party vendors

According to the new guidelines, developers will need to provide information about all of the data that they or a third party collects through an app. That includes names, email addresses, physical addresses, payment information, health data, and other types of information. 

Learn how OneTrust SDKs are prepared to meet Apple’s iOS 14 newest privacy standards for mobile apps: visit this article in our community

Like a normal nutrition label, these privacy labels should give the user a better idea of what’s going on inside an app before you download it. In order to do so publishers should list what information an app collects, and present that visually on the app page.  

Providing this information is an easier-to-digest way to keep users informed on how exactly their phone is being used to track them. Apple already aggressively manages permissions inside apps. As a result, the nutrition labels could serve as an even earlier line of defense. 

Next Steps for Publishers

App owners will be responsible for keeping the nutrition label up-to-date and accurate. Looking ahead, we recommend that developers review Apple’s list of data types to better understand how apps and third-parties use each data type. 

Apple’s Developer site cautions that developers will be required to disclose all the information they and their third-party partners collect and keep their “labels” up to date. For example, if an app needs to know your precise location to work, you’ll know that before you even download it. If GPS functionality is ever removed from the app, a new label will have to reflect that.  

Publishers, advertisers, and agencies should develop  a comprehensive strategy on how to deal with this more restricted environment. With other tech leaders and platforms creating more restrictive policies on tracking, it’s crucial that publishers adapt quickly. 

Further Apple iOS 14 Nutrition Labels reading:  

Next steps on the Apple iOS 14 Nutrition Label 

 

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