BLOG 3 MINS | 7/21/2020

Fast Track Your IAB TCF 2.0 Implementation Today with OneTrust PreferenceChoice

The  IAB Europe Transparency & Consent Framework (TCF) version 2.0 deadline is fast approaching! The IAB TCF 2.0 continues to support the overall drive of the initial framework to increase consumer transparency and choice, management by digital properties of consent and compliance, and industry collaboration that centers on standardization.

To support adoption, OneTrust PreferenceChoiceTM launched an IAB TCF 2.0 Same Day Fast Track Implementation Program to help publishers and advertisers create, customize, and publish an IAB-approved consent management platform ahead of the August 15 deadline. Users can leverage PreferenceChoice’s built-in TCF 2.0 product support, step-by-step guides, and daily webinars to streamline operations and conduct revenue-building advertising in compliance with the GDPR and ePrivacy Directive.

Sign up today to start your IAB TCF 2.0 fast track program!

The program is here to help every publisher and advertiser fast track their IAB TCF 2.0 operations, regardless of size or budget. After completing a short registration, companies can:

  • Leverage a pre-built template to create banners and preference centers on web and mobile platforms with customized language, layout and branding for IAB TCF 2.0 compliance
  • Utilize a step-by-step CMP implementation guide to get started immediately
  • Gain access to daily implementation webinars and connect with publisher experts to hear lessons learned and best practices for compliance

The time to implement IAB TCF 2.0 is running out! By August 15, 2020 all global vendors and CMPs under TCF v1.1 will no longer be supported. If you need additional help, review our IAB TCF 2.0 checklist or register to get your questions answered directly by a  publisher expert.