Blog 4 minutes 04/30/2020

Build Your IAB TCF 2.0 CMP for Free with OneTrust PreferenceChoice

Today OneTrust PreferenceChoice released a free CMP – so all publishers, big and small, can be compliant with IAB Europe’s Transparency and Consent Framework version 2.0 (TCF 2.0) ahead of the August 15 deadline.

Get started today with the TCF 2.0 CMP Builder


As you know, the General Data Protection Regulation (GDPR) requires consent from users ahead of delivering them targeted ads. This can be complicated for publishers trying to deliver the right ads to the right visitors (in the milliseconds a webpage loads).

Try doing that for your thousands (or millions!) of daily users, while sending the right signals, to the right ad tech vendors, with the right consent, to the right people.

How can you remain compliant in this complicated space?

That’s where the IAB Europe Transparency and Consent Framework and CMPs like OneTrust PreferenceChoice helps.

With an IAB-approved CMP like OneTrust PreferenceChoice, publishers can put a CMP banner or overlay on their website that gets the user’s consent before any ads are delivered. That “right consent” is then automatically sent to IAB Europe’s pre-approved vendors, and voila – targeted ads are delivered, too.

And the best part – publishers can now build their TCF 2.0 CMP in just a few steps and completely for free.

How does the OneTrust PreferenceChoice TCF 2.0 CMP Builder work?

  1. First, pick from our IAB-specific banners, preference center layouts and color schemes
  2. Then customize your preference center content for purposes and IAB stacks
  3. Next, set the scope of notice to a global or just an EU audience
  4. Finally, install CMP by copying the code snippet to your existing website

That’s it! In just a few steps and a few minutes you will have an IAB-approved TCF 2.0 CMP for free.

To get started, visit our TCF 2.0 CMP builder today!

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