BLOG 2 MINUTES 5/29/20

IAB TCF 2.0: Tool Kit for Ad Tech Vendors

With the IAB TCF 2.0 deadline quickly approaching, OneTrust PreferenceChoice is offering a tool kit to ad tech vendors that includes a free Consent Management Platform, team training, and joint thought leadership opportunities, to help educate and provide publisher customers with resources to adopt IAB TCF 2.0.  

Audiences are increasingly interested in privacy protection, but also expect personalized experiences. Your publisher customers fight the challenge of delivering compliance, personalization, and privacy while capturing first-party data 

OneTrust PreferenceChoice provides the leading CMP to comply with IAB TCF v2.0, and is actively working with registered ad tech vendors to help customers make the switch before the August 15 deadline.  


Ad Tech Vendor Tool Kit 

Choose from the tool kit options, and we’ll work with you side-by-side to provide the resources that fit the unique needs of your customers.  

Thought Leadership OpportunitiesWork with the OneTrust team to create thought leadership blog posts to educate your customers about the framework and supply the necessary tools to adopt TCF v2. 

Field Enablement & Support: Work the OneTrust technical experts to host or facilitate meetings to answer questions about the framework or our resources. OneTrust will remain involved and provide full support as needed. 

Free CMP Builder for IAB TCF v2.0Co-brand and offer the OneTrust CMP Builder as a simple tool for your customers to easily create a banner and preference center that captures, stores, and transmits the user’s consent record downstream to technology partners. Learn more about the free tool below.  

Free Consent Management Platform (CMP) Builder for IAB TCF 2.0 

The OneTrust PreferenceChoice IAB TCF 2.0 CMP Builder gives users the ability to manage their consent preferences on a website through a customizable banner and preference center. 

Pre-populated and auto-updated with the IAB TCF list of registered vendors and purposes, our CMP makes it incredibly easy for users to manage their preferences at any time. 

In just a few steps, users are able to style and create a CMP, choose the location of the audience, and copy the script to add to their website. 

Powerful CMP Features 

  • IAB TCF v2.0 Support: Allow visitors to opt-out from specific vendors or purposes that are automatically populated from the IAB TCF list of registered vendors. 
  • Customizable Look & Feel: Choose from several banner and preference center layouts as well as theme options to customize the look & feel of your CMP. 
  • Regional Display Options: Choose to display your banner & preference center globally or just in the EU through location detection, allowing delivery of ads and consent based on regional regulations.
  • Co-Brand the CMP Builder: Interested in adding your logo to co-brand the OneTrust IAB TCF 2.0 CMP builder? Not a problem. We can easily customize it for you and your audience. 

Get started today by sending our technology partner expert a message to let us know you’re interested. We’ll be in touch shortly and would be happy to set up a call to discuss the tool kit further.