Blog 3 MIN 9/03/2020

OneTrust Overall Leader in KuppingerCole Report

As privacy and consent management continues to play a more strategic role for marketers in organizations, the vendor selection process becomes increasingly important. To help organizations in their vendor selection process, KuppingerCole has published the Privacy & Consent Management Leadership Compass, sharing their findings across the industry.

We are excited to share that OneTrust has demonstrated our continued leadership in preference and consent management solutions, and is the only vendor to achieve the highest rank (“strong positive”) in all areas of KuppingerCole’s evaluation

Download the report: Leadership Compass – Privacy & Consent Management, August 2020

To compare 14 different consent management solution providers, KuppingerCole evaluated each vendor utilizing a range of different sources, including experience from their advisory projects, customer feedback, product descriptions, and a vendor questionnaire. In order to provide organizations with a clear overview of the market for Privacy and Consent Management platforms and identify the leaders within said market, KuppingerCole evaluate products and vendors against the following key criteria:

  • Security
  • Functionality
  • Deployment
  • Interoperability
  • Usability
  • Innovativeness
  • Market Position
  • Financial Strength
  • Ecosystem

OneTrust was the only provider evaluated to score a “strong positive” in all of these categories, indicating “outstanding support for the subject area”. OneTrust was also recognized as a Product, Innovation, Market, and Overall Leader and ranked in the highest position in all six of the report’s vendor comparison graphs.

OneTrust’s strong positioning within the preference and consent management market was echoed through the top scores achieved in all eight categories of product features, which included preference customization and consumer control.

KuppingerCole noted the importance of OneTrust’s multi-stakeholder approach, providing a clear balance between legal compliance and the user experience that continues to deliver results. The report notes, “OneTrust is a fast-growing player in this market…OneTrust takes a multi-stakeholder approach to meet the needs of legal departments, marketing departments, and end-users.”

As the most widely used consent and preference management solution on the market, OneTrust provides organizations with technology-based solutions for preference and consent management across all industries to collect, manage, and signal valid consent and preferences in compliance with global privacy laws including the GDPR and CCPA. Marketers, publishers, and advertisers can leverage a range of tools designed specifically for them, providing the support needed to design compliant and positive user experiences when getting consent prior to leveraging cookies, targeted advertising, or personalized content.

OneTrust is thrilled to have scored so highly in KuppingerCole’s Privacy & Consent Management Report, and thanks to our community of customers, partners, and employees for their continued support.

Download the report: Leadership Compass – Privacy & Consent Management, August 2020

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