OneTrust PreferenceChoice Makes a Splash in Gaming Industry with Newly Available Unity SDK
OneTrust PreferenceChoice CMP now supports Unity-based applications and games, enabling publishers and developers to collect, store, and signal consent for compliance with GDPR, CCPA, IAB Europe TCF v2.0 and 100s of more
With the increase of mobile device users and not to mention, a global pandemic with stay-at-home guidelines, the gaming industry is growing rapidly. In fact, there are an estimated 2.7 million gamers around the world using mobile games which will impact gaming revenue of $77.2 billion in 2020, growing +13.3% year-over-year.
With more than a quarter of the world’s population playing games across PC, Console and mobile, game publishers and developers are continually striving to enhance their gamer’s experience through personalization, while continually seeking creative revenue generation models such as in-game advertising. For example, ever play a game and have been presented with an option to watch a video in exchange for something, such as an extra life or other type of reward? Before watching a game, you opted-in and provided consent to watch it then the ad was presented to you based on your consent interaction.
Given the competitiveness of this battleground, it’s imperative that game publishers and developers remain compliant and ready for the avalanche of personal data regulations that either exist today or are in the pipeline such as the GDPR, CCPA and the e-Privacy Regulation. Failure to do so can result in not just a hefty fine, but a loss of trust with your loyal fans.
That’s where OneTrust comes in. Unity is the world’s leading platform for creating games as it provides the ability to build once and deploy across a multitude of platforms. In order to support publishers and developers, OneTrust created a native Unity CMP SDK that you can simply import into your Unity project to use on a variety of platforms.
Register for the Webinar: “OneTrust Unity SDK: Capture Consent Across All Gaming Platforms” taking place on July 7 at 9:30 AM EST / 2:30 PM GMT
Leverage OneTrust PreferenceChoice to implement privacy by design into your mobile strategy for Native iOS, Android, and Unity-built applications and games. Easily scan for tracking technologies and unknown SDKs, and build a CMP to collect and signal consent for in-app advertising, personalization, analytics and more. Additionally, maintain ad-revenue by running A/B testing coupled with dashboards and reporting.