Blog 5 minutes 04/03/2020

We are an IAB TCF 2.0 Approved CMP

At OneTrust PreferenceChoice, we help our publisher customers get the consent they need to deliver the most relevant ads to their users while remaining compliant with the laws. This is not just important for compliance purposes, but critical to maintain ad revenues and build trust with consumers.

One of the top ways our publishers manage this balance is by leveraging IAB Europe’s Transparency and Consent Framework (TCF). This framework is getting a major overhaul, and by June 29, 2020, all publishers must make the upgrade from TCF v1.1 to TCF v2.0.

OneTrust PreferenceChoice, the #1 CMP in the market, is here to help. Today, we’re excited to share the news that we are an officially-approved IAB Europe TCF v2.0 vendor.

This means our publisher customers can use the OneTrust PreferenceChoice CMP they know and love to make the switch to v2.0, and access resources, tools, and templates only available to OneTrust customers.

Learn more in our webinar with IAB Europe: Navigating IAB TCF v2.0 on Tuesday, April 7 at 11:00 am ET / 15:00 GMT

IAB Europe’s second iteration of the Transparency and Consent Framework increases consumer transparency and choice and allows publishers more flexibility and control. A win-win for people and publishers.

Publishers have from March 31 until June 29, 2020 to upgrade to IAB TCF 2.0, and OneTrust PreferenceChoice is purpose-built is here to help. We’ve upgraded our CMP to offer:

  • Pre-built IAB TCF 2.0 templates
  • Drag-and-drop and easy tools to build compliant banners
  • Geolocation-based consent by region
  • Easy search and filter features to select pre-approved IAB vendors
  • Free resources just for OneTrust publishers, including a banner-building tool and a validation website

Related: Top 5 Things Publishers Should Know About IAB TCF v2.0

To learn more about the IAB TCF 2.0 and how OneTrust PreferenceChoice can help, sign up for the webinar we are hosting with IAB Europe on Tuesday, April 7 at 11:00 ET / 16:00 GMT: Publishers Need to Know: Navigating IAB TCF v2.0.