BLOG 2 minutes 03/25/2020

OneTrust PreferenceChoice Named #1 CMP

According to Adzerk’s Ad Tech Insights Report, Q1 2020, OneTrust PreferenceChoice is the #1 ranked consent management provider (CMP). The report takes into account the top 10,000 U.S. and U.K. domains, and discovered that more websites use OneTrust PreferenceChoice than any other IAB-register CMP. 

Adzerk, the market leader in ad serving APIS, handles over three billion API requests per day. Their Ad Tech Insights is a suite of reports that details Ad Tech industry trends and currently hosts three reports in total. Each report is updated quarterly, during the first month of each quarter, and all of them analyze the Top 10K US and Top 10K UK sites according to Alexa’s Site Rankings. 

Watch the webinar: Delivering a Personalized User Experience in the Age of Privacy 

How the Top Ranked CMP Powers Publishers 

OneTrust PreferenceChoice CMP enables billions of consent choices for over 100,000 websites now with cross-domain consent and A/B testing reports. This allows publishers to customize their consent experiences while giving users the transparency and choice they desire. With OneTrust PreferenceChoice, publishers can improve their consent rates, engage with their customers on a deeper level, and capture first-party data and consent. 

The best part? All of this complies with global privacy regulations such as the GDPR, CCPA, and eprivacy along with industry frameworks such as IAB and DAA. 

As the world grows more privacy-focused, a level of personalized experiences becomes an expectation. OneTrust PreferenceChoice CMP empowers publishers to deliver on their users’ expectations while capturing the first-party data they need and remaining compliant despite the constantly changing ad tech ecosystem. 

Watch the webinar: Delivering a Personalized User Experience in the Age of Privacy 

What Can You Do with the Top Ranked CMP? 

“What can’t you do with the top ranked CMP?” might be a better question. OneTrust PreferenceChoice CMP enables publishers to: 

  • Automate global compliance with CCPA, GDPR, ePrivacy, IAB Europe TCF v2.0, DAA AdChoices and hundreds of other laws and frameworks.  
  • Share signals by syncing with Salesforce DMP, IAB TCF, Google DFP / AdSense / AdX, Google Tag Manager, Adobe DTM and more. 
  • Protect ad revenue through header bidding/pre-bidding support and monetize content with first-party data. 
  • Collect consent across audience touchpoints such as consent notices, banners, emails and even offline collection  
  • Centralize consent records across platforms: Support for web, mobile apps, OTT, AMP and offline consent and preference collection with support for cross-domain consent 
  • Earn audience trust with a transparent consent notice that empowers audiences to control choices and preferences 
  • Drive opt-ins and engagement by tracking and analyzing consent rates with pre-built, real-time dashboards and reporting, A/B testing and monitoring to maximize opt-in rates. 
  • Integrate with existing tech stack and protect investments with easy integration with Adobe Advertising Cloud, Facebook, FreeWheel, mParticle, Salesforce Audience Studio and more. 

More About the Top Ranked CMP 

OneTrust PreferenceChoice allows publishers to enhance their user experiences while keeping compliant across hundreds of data privacy regulations like the CCPA, TTCPA, CASL, and GDPR. Implementing privacy into marketing and sales activities, collecting user consent and preferences, scanning for website and mobile app tracking technologies, automating consumer rights requests, and maintaining historical consent records in a central location has never been easier with PreferenceChoice 

For more, visit PreferenceChoice.com or connect on LinkedIn. 

Watch the webinar: Delivering a Personalized User Experience in the Age of Privacy 

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