OneTrust PrefereneceChoice provides the leading consent management platform (CMP) for publishers and advertisers to comply with GDPR, CCPA, LGPD and frameworks from the IAB and DAA. With OneTrust CMP, publishers can optimize consent rates and increase revenue while ensuring compliance with global regulations and frameworks, engaging with customers across web, mobile, OTT and offline channels.
Consent Management Platform
Implement a CMP Swiftly and Deliberately
Audit websites and applications
Conduct deep website or mobile app scans to discover trackers, SDKs, privacy policies and cookie notices
Build UX and set consent model
Tailor your CMP and leverage geolocation capabilities to display unique consent approaches
Deploy and integrate with ad tech stack
Easily deploy your CMP and integrate with IAB TCF vendors and existing ad tech stack
Monitor and report with dashboards
Build a centrally located, historical consent database and monitor performance with A/B testing
Why OneTrust PreferenceChoice
“Audiences are increasingly privacy savvy, but also expect personalized experiences,” said Kabir Barday, OneTrust CEO and Fellow of Information Privacy (FIP). “Our global platform helps publishers maintain compliance while delivering on user expectations. More publishers are choosing OneTrust PreferenceChoice CMP because we have the deep privacy knowledge to comply with CCPA, GDPR, ePrivacy and others, alongside our work with industry leaders like IAB and DAA. We power our publisher customers to capture first-party data, deliver personalized user experiences and remain compliant in today’s everchanging ad tech ecosystem.”
Products for Publishers
Consent Management Platform (CMP)
Capture, store and signal consent downstream to ad tech vendors, while complying with global regulations and delivering a personalized experience. Watch our CMP in action in this video.
Mobile App Compliance
Easily scan for tracking technologies and unknown SDKs, and build a CMP to collect and signal consent for in-app advertising, personalization, analytics and more.
OTT App Compliance
Use our OTT app compliance solution to set and read consent and preferences across a variety of OTT platforms such as Amazon Fire TV, Apple TV, Roku, and smart TVs.
OneTrust Consent Management Platform (CMP)
Scan Your Website to Identify Third-Party Tracking Technologies
- Schedule scans on a regular basis for ongoing monitoring to keep your team up-to-date on any changes
- Scan your website against Cookiepedia, the world’s largest database of pre-categorized cookies and trackers
- Conduct deep website scans to discover trackers, privacy policies and cookie notices behind login pages
- Automate the identification and categorization process of behavior tracking technologies on your websie
Collect Valid Consent While Adhering to Global Laws and Regulations
- Enable consent banners with a robust user experience to match your brand
- Leverage multiple, built-in consent approach options or customize your own
- Capture who consented, when it occurred, and what they were told upon consenting
- Sync consent across systems to ensure consistency for sales and marketing activities
- Offer the option to “opt out” of sell of personal information for CCPA compliance
Enable Geolocation to Deliver Different Consent Models Based on Visitor Location
- Automatically drive CMP functionality based on visitor location
- Increase opt-in rates to maximize ad revenue by delivering the right consent model
- Switch between frameworks such as the IAB TCF and IAB CCPA framework based on the visitor’s location
- By understanding where a user is visiting from, OneTrust’s Athena will switch the configuration to optimize compliance and user experience
Monitor and Report Using Interactive Dashboards
- Leverage A/B Testing to test CMP variants and optimize opt-ins
- Maintain granular consent receipts and demonstrate compliance over time
- Build a centrally located, historical consent database for data regulators and auditors
- Utilize detailed analytics and visual dashboards to track the progress of your privacy program
