The GDPR gives data subjects new rights, such as: data portability, access, erasure or “right to be forgotten”, rectification, and more. With OneTrust PreferenceChoice Consumer Rights Management, organizations are provided the ability to tailor a branded web form, link to the form from the company’s privacy policy webpage, receive notification when a request has been submitted, and automatically request an extension if a deadline approaches.

With Preference Management, streamline the consent lifecycle and create customized user experiences that match your brand. Collect consent with detailed records including who, when, what they were told, and how they consented, then maintain all the details in a historical database to demonstrate compliance. Providing users more control is required under the GDPR. Drive better opt-in rates by giving users granular opt-down setting options instead of a global unsubscribe. Additionally, maintain consent and preference details across your martech stack, including Adobe, Facebook and others.

Leverage OneTrust Targeted Data Discovery to fully automate any manual tasks involved in fulfilling consumer rights requests. Find and retrieve data across cloud-based and on-premise systems to assist in fulfilling a request. Simply integrate with common business apps, such as Adobe, Eloqua, Mailchimp, Google Drive, and more.