IAB TCF 2.0 CMP Builder

PreferenceChoice for IAB TCF v2.0

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Plan Comparison

Free CMP Builder

Create, Customize, and Publish a CMP for Your Website Within Minutes

Need to obtain consent but don’t require further customizations or consent logging? Get started now to protect your website.

PreferenceChoice Account

Create and Manage a Custom-Tailored Consent Strategy

Want additional features and customizations for your website? Our professional plans are what you need to stay protected and compliant.

How It Works

Built & customize your IAB TCF 2.0 CMP today to collect consent and communicate preferences to downstream technology partners.

Step 1: Select Layouts and Styles
Step 2: Choose Your Audience
Step 3: Add to Your Website
What's New in V2?

With enhanced support of the GDPR’s legitimate interest legal basis for processing personal data, IAB TCF v2.0 creates an environment where website publishers can tell consumers what data is being collected and how their website and the companies they partner with intend to use it.

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For Consumers

More transparency & control for consumers to grant or withhold consent and exercise their ‘right to object’ to their personal data being processed based on legitimate interest.

For Publishers

Greater control and flexibility for publishers in how they integrate & collaborate with their technology partners with the ability to restrict the purposes for which personal data is processed on a per-vendor basis.

Built for Publishers & Advertisers

OneTrust PreferenceChoice is registered and validated with the IAB Transparency & Consent Framework to standardize how businesses—publishers, ad-tech vendors, agencies, and advertisers—can continue to run programmatic advertising in a way that’s compliant with GDPR.

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Why Create an Account?

Create an account to start managing consumer consent across the digital advertising ecosystem.

Support across all major Privacy Regulations and Frameworks

Pre-built templates help to manage user’s privacy choices under key regulations and frameworks

Centralized Management of Vendors & Purposes

Manage IAB Global & Non-IAB vendors and purposes of processing through our centralized management portal

Website Scanning & Cookie Categorization

Automatically detect and categorize cookies and other tracking technologies on your website.

Complete Customization

Customize colors, logos, layouts, and content for a completely tailored experience that matches your website’s brand

Out-of-the-Box Auto-Blocking

Automatically block trackers and vendor-specific opt-outs and send appropriate consent signals for adtech use cases.

Dashboards & Reports

Build an audit trail of detailed records of consent for compliance purposes and leverage visual dashboards to verify and monitor your consent approach.

Compare Plans

Choose the best solution for your business

Features
INCLUDES:
IAB TCF 2.0 Compliant
GDPR Support
Google Support
Vendor Support
Banner Layouts
Preference Center Layouts
Theme Options
Geo-Targeting Options
Language Options
Customizable Purpose Management
Website Scanning & Cookie Categorization
Version Control
Audit Logs
Reporting
Support
Free Banner Builder
INCLUDES:
IAB TCF 2.0 Compliant
GDPR Support
Google Support
Vendor Support
IAB Global Vendors
Banner Layouts
2
Preference Center Layouts
3
Theme Options
3 Theme Options
Geo-Targeting Options
Global or EU Only
Language Options
English
X
X
X
X
X
X
INCLUDES:
IAB TCF 2.0 Compliant
GDPR Support
Google Support
Vendor Support
IAB Global & Non-IAB Vendors
Banner Layouts
10
Preference Center Layouts
6
Theme Options
Unlimited
Geo-Targeting Options
Unlimited
Language Options
Auto-Detect
Customizable Purpose Management
Website Scanning & Cookie Categorization
Version Control
Audit Logs
On Demand
Reporting
Records of Consent
Support
Dedicated Support
INCLUDES:
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X

Frequently Asked Questions

What is the OneTrust PreferenceChoice IAB TCF 2.0 CMP Builder?

The OneTrust PreferenceChoice IAB TCF 2.0 CMP Builder gives users the ability to manage their consent preferences on your website through a customizable banner and preference center. Pre-populated and auto-updated with the IAB TCF list of registered vendors and purposes, our CMP makes it incredibly easy for users to manage their preferences at any time. We make it simple for you by capturing, storing, and transmitting the user’s consent record to downstream technology partners so that companies processing data on your website respect the user’s consent preferences.

What is TCF v2.0?

IAB TCF 2.0 is the result of continuous consultation with its users and a broad base of stakeholders. The new version introduces the “right to object” to a processor’s “Legitimate Interest” legal basis for data processing. IAB TCF 2.0 has been designed to give enhanced transparency and choice to consumers while providing enhanced control to publishers.

What is a Purpose in TCF v2.0?

A purpose in the TCF is defined as one of the outlined reasons for the processing of data, including the personal data of users, by vendors who are participating in the framework. The user is given a choice to consent or object to the purpose depending on the legal basis for the processing.

What is a Special Purpose in TCF v2.0?

A purpose in the TCF is defined as one of the outlined reasons for the processing of data, including the personal data of users, by vendors who are participating in the framework. The user is given a choice to consent or object to the purpose depending on the legal basis for the processing.

What are Stacks in TCF v2.0?

Purposes and Features can be combined into stacks that serve to simplify consent without sacrificing granular information or choice. They can substitute initial information about two or more purposes and/or features. By utilizing Stacks, you will be able to group two or more Purposes and/or Special Features which may help with user experience and understanding. There are 37 Stacks created by the IAB, with different combinations of Purposes or Special Features.

Where can I access the full IAB TCF documentation?

You can find all of the documentation for IAB TCF 2.0 at the link below.

Transparency and Consent Framework

Is IAB TCF 2.0 compatible with the previous version?

There is no backwards compatibility for previous versions of the IAB TCF. The TCF purposes have changed and must be reassigned.
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