Mobile App Consent

What Can PreferenceChoice Do For You?

Consent Management Platform


Scan app for SDKs and tracking technologies

Preference Center


Know the third parties the app is sharing data with

OTT compliance


Collect valid consent from your app or gaming users

Consent Management Platform


Maintain records of consent for compliance

Comply with Global Regulations

Global privacy regulations like the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) have put a brighter spotlight on mobile app technologies and consent, and how apps collect data and share it with third parties. Companies developing mobile solutions and delivering upon mobile-first strategies are seeking solutions to build intelligent, data-driven applications that respect user’s privacy, build trust and fuel brand loyalty.

Follow Apple iOS 14 Privacy Updates and Maximize Consent Opt-Ins

Scan Your Application to Build Your Nutrition Label

Audit your application for third-party trackers to build the App Store’s required Nutrition Label.

Configure App Tracking Transperancy Pre-Prompts

Tailor an App Tracking Transparency Pre-Prompt to educate your audience about their privacy and boost consent opt-ins.

Monitor the Impact of IDFA

Maintain a central consent and preference database and measure the impact of IDFA prompts by monitoring opt-in rates for IDFA.

OneTrust Mobile App Scanning & Consent Features

Scan Your Mobile App to Identify Third-Party Tracking Technologies

  • Schedule scans of your app to identify privacy permissions, frameworks, and SDKs
  • Understand third-party trackers on your app by leveraging a pre-categorized database
  • Adjust your consent approach based on findings from the scans to demonstrate compliance
  • Utilize visual reports for an easy understanding of your app’s privacy health

Collect Valid Consent While Adhering to Global Laws and Regulations

  • Enable mobile consent banners with a robust user experience to match your brand
  • Leverage multiple, built-in consent approach options or customize your own
  • Capture who consented, when it occurred, and what they were told upon consenting
  • Sync consent across systems to ensure consistency for sales and marketing activities
  • Offer the option to “opt out” of sell of personal information for CCPA compliance

Manage Preferences and Sync Across Your Technology Systems

  • Leverage templates or build custom preference centers to match your brand
  • Build trust with customers by offering user’s control with granular preference options
  • Utilize advanced user workflows and user interfaces for enhanced customer experiences
  • Reduce compliance risk by syncing preferences and consent across marketing channels

Eliminate Data Siloes with a Central Consent and Preference Database

  • Maintain granular consent receipts and demonstrate compliance over time
  • Build a centrally located, historical consent database for data regulators and auditors
  • Utilize detailed analytics and visual dashboards to track the progress of your privacy program
  • Export reports that integrate with marketing and IT technologies via OneTrust API

Recommended Resources for Mobile Consent


OneTrust Receives IAB TCF CMP Validation for Mobile

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OneTrust Unity SDK

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See the OneTrust CMP in Action

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