Universal Consent and Preference Management

Build privacy-first relationships with your customers

Give individuals control over their consent, preferences, and first-party data with a single, intuitive portal.

  • Build a trusted, robust first-party database for more personalized customer communications 
  • Eliminate reliance on other data sources like third-party cookies
  • Enable customers to view their consent history and adjust preferences
  • Demonstrate compliance by centralizing consent records

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Earn trust through transparent data use

Build customized dynamic interfaces to prompt customers throughout their journey. Progressively profile users and enhance data profiles to deliver personalized content and build customer loyalty.

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Configure branded trust centers to give customers greater control and visibility of their data. Professionally styled templates allow dynamic publishing for an optimal user experience.

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Centralize and synchronize your customer consent and preference data by using pre-built integrations to sync with modern SaaS or legacy software to synchronize data across third-party MarTech tools.

Consent and preference manager integrates with services such as Zentoso in order to synchronize and centralize customer consent and preference data.

Improve your data collection strategy with real-time dashboards and analytics that map to your business KPIs. Make updates for continuous optimization.

The Consent and Preference Management module tracks collected consents and displays the results in easy-to-understand formats.
CONSENT & PREFERENCES
April 30, 2024

Direct marketing do's and don'ts: Addressing double opt-in requirements and recommendations

Join OneTrust DataGuidance and legal experts as we dive into the intricacies of double opt-in within the framework of EU marketing regulations. From understanding the fundamental requirements to exploring best practices and case laws, this session will provide insights on how to master double opt-in compliance and elevate your direct marketing strategies.

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Customer testimonial

By providing transparency and choice around consent and preferences, we not only stand out from the crowd as a marketing engine but as a global enterprise in today’s shifting regulatory landscape.
Dustin VerBeek, Senior Digital Marketing Strategist, Herman Miller
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