OTT and CTV App Compliance

With OneTrust OTT and CTV App Compliance, integrate a privacy-centric strategy into your streaming applications. Collect and store consent and preferences within Smart TVs, Over-the-Top (OTT) applications, and Connected TV (CTV) environments.

As companies build out their own applications to meet consumer’s increasing digital demand for streaming content, it’s imperative to implement a Consent Management Platform to capture, store and signal consent and preferences downstream to vendors, creating a more personalized and engaging viewer experience.

CCPA Opt-Out of Sale

GDPR and ePrivacy Opt-In Consent

Advertising and IAB TCF 2.0 Support

Cross-Device Consent Management

GDPR and CCPA Privacy Rights

Multiple User Profiles

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Reach Streaming Content Users in a Whole New Way, Easily Hyper-Target Audiences with Personalized Ads

OneTrust’s OTT App Compliance Solution is comprised of direct API calls and native SDKs built for each platform and the corresponding actions to set and read consent and preferences across a variety of OTT platforms such as Amazon Fire TV, Apple TV, Roku, and smart TVs

OneTrust’s OTT App Compliance use cases and capabilities include:

CCPA Opt-Out of Sale: Integrate OneTrust into OTT applications to support compliance with the CCPA consumer’s right to opt-out of the sale of their personal information within the OTT’s privacy settings.
GDPR and ePrivacy Opt-In Consent: Facilitate GDPR and ePrivacy compliance with transparent data processing communications, clear opt-in consent collection when required, and a full audit trail of consent receipts to demonstrate compliance.
Advertising and IAB TCF 2.0: Leverage the IAB TCF 2.0 framework to conduct targeted advertising in compliance with the GDPR, while appropriately storing consent and preferences and signaling it downstream to ad tech vendors.
GDPR and CCPA Privacy Rights: Give users the ability to exercise their data rights–including the right to access or delete data–through a settings menu.

As consumers continue to access digital content on the go, publishers, advertisers, and media companies need to account for consent collection and data privacy rights on both OTT and CTV platforms. OneTrust’s OTT App Compliance helps publishers and advertisers capture consent for compliance while providing consumers with personalized content.

Kabir Barday, OneTrust CEO and Fellow of Information Privacy (FIP)

Supported OTT Platforms

OneTrusts Unity SDK can be imported directly into your existing Unity projects. Capture consent directly in-game across platforms and devices to provide a truly seamless experience for players