With OneTrust OTT App Compliance, integrate a privacy-centric strategy into your OTT applications. Collect and store consent and preferences within Smart TVs, Over-the-Top (OTT) applications, and Connected TV (CTV) environments.
As companies build out their own OTT applications to meet consumer’s increasing digital demand for streaming content, it’s imperative to implement a Consent Management Platform to capture, store and signal consent and preferences downstream to vendors, creating a more personalized and engaging viewer experience.