Collect consent, preferences and first-party data from collection points and preference centers, centralize in a single source of truth, and activate data to drive personalization, segmentation, and better campaigns.
Preference Management
Customized, transparent Preference Centers to capture demographic, behavioral, and communication preferences
Insights for segmentation, better personalization, and more strategic campaigns
Zero- and first-party data capture directly from customers
Data activation through integration with your full martech stack
Preference Management Enables Personalization, Better Segmentation, and Tailored Campaigns
Preference Centers
Dynamic and logic-based displays for data elements, custom questions, and questions and options available based on geolocation, user, customer segment, and more
First-Party Data Capture
Collect data directly from your audience, prospects, and customers to enhance customer profiles and begin to replace other data sources like third-party cookies
Data Activation
Integration workflows and connections to your full martech stack ensure user choices are honored in all marketing, sales, and communication activities
Preference Management
Design and Configure Preference Centers
Give data subjects greater control and visibility over their communication preferences
- Customized communication topics, content, frequency, and medium choices for customers
- Drag-and-drop templates with options for layout, design, branding, formatting, and language
- Low-code / no-code updates for marketing teams
- Dynamic preference centers based on identity, geolocation, and language preferences
- Support for identity validation, authentication, and double opt-in
Centralize Customer Data
Reduce unsubscribes with opt-down strategy and flexible choices for content topics and frequencies
- Maintain real-time preference records to enhance customer profiles and consistently honor customer choices
- Build proprietary data sets with customized questions for zero- and first-party data collection
- Activate data through integration with your martech stack to honor preferences throughout sales and marketing activities
Improve Data Collection
Measure, report, and improve your preference and data capture with real-time reporting
- Real-time dashboards and analytics
- A/B testing to optimize results
- Easy updates at any time without web dev resources
By providing transparency and choice around consent and preferences, Herman Miller not only stands out from the crowd as a marketing engine, but as a global enterprise in today’s shifting regulatory landscape.
Dustin VerBeek, Senior Digital Marketing Strategist, Herman Miller
