Boosting Opt-In Rates with A/B Testing
How can publishers and advertisers use A/B testing to boost their opt-in rates?
Recent global data privacy regulations require organizations to include a cookie banner or consent management platform (CMP) that asks permission for consent. Today, publishers and advertisers are challenged with deploying a CMP that doesn’t create an extra layer of friction, hindering the user experience.
For instance, if a user decides to abandon the website or mobile app and does NOT provide consent due to the CMP’s User Interface, that action impacts opt-ins and the marketing performance tracking. This decreases revenue and personalized ad delivery.
The solution to maximizing consent rates, user experience, and ad delivery? Using out-of-the-box CMP templates that were built with privacy in mind and applying A/B testing.
In this 45-minute webinar recording, learn how publishers and advertisers can leverage A/B testing to test CMP variants, such as color, text, and placement—and deploy the highest performing CMP to boost opt-ins.