What Comes After Third-Party Cookies?

Third-Party Cookies are Ending

Third-party cookies are being phased out due to recent changes from Google, Apple, and more. But why is this happening? And what does this mean for marketers, publishers, and advertisers?

As third-party cookies end, the most valuable component to your work will be building trust with customers through a better understanding of what they want. Including consent and preference management in your strategy can expand options available to customers, enhance the user experience, deliver personalization, and reduce opt-outs and unsubscribes. With this, you can show customers you’re listening to what they want, while also respecting and protecting their privacy.

Next Steps

“What Comes After Third-Party Cookies?” is a new resource from OneTrust PreferenceChoice. This guide covers what marketers, publishers, and advertisers need to know about changes to third-party cookies, strategies to implement for zero-party data collection, and concrete steps to building trust and transparency with customers. Download the free eBook to learn about what comes after third-party cookies, and steps you can take today.