Authenticated Consent: How Do You Ensure Consent Across Devices?
What do publishers and advertisers need to know about authenticated consent?
Advertising today is more complicated due to privacy regulations—and now there are even more ways to reach consumers, which can add more confusion to capturing consent and preferences. In addition to desktop and mobile browsing, audiences are turning to mobile apps, connected devices (CTVs), and over-the-top (OTT) services to consume content on-the-go. Because of this, authenticated consent (cross-device consent) is becoming a growing focus for publishers and advertisers. How can you ensure consent across devices?
Get the free infographic from OneTrust PreferenceChoice to learn all about the shifts in user behavior and consumer expectations, strategies to ensure compliance across devices while enhancing the user experience, how authenticated consent can help you prepare for the removal of third-party cookies, and more!