Benchmarking Your Preference Management Strategy
Creating a unique customer experience through customer preferences to build trust and drive better engagement is no easy task. The stages of implementing a dynamic preference management strategy across the entire customer journey can be challenging. Without a clear understanding of where to start and how to grow preferences within your organizations, marketers can easily feel stuck.
In this webinar with Forrester, we discuss the stages of driving a tactful customer journey by leveraging a preference center, as well as best practices for key pieces of a preference management strategy. We also cover how to factor preference management into your account-based marketing plans.
Who should watch? Marketing, Operations, Privacy, Legal, Data and Business professionals looking to improve customer engagement, drive customer loyalty and know your customers better.
– The stages of a preference management strategy and how to benchmark yourself
– Best practices for key parts of a preference management strategy, including business owners, progressive profiling
– How to factor a preference management strategy into your account-based marketing plan