A Marketers Guide: Trust, Consent and Personalization in the Modern Privacy Era

With so many recent and upcoming privacy regulations, marketers need to rethink how they interact with users. How can marketers comply with privacy laws while maximizing opt-ins? How has the ecosystem responded to a privacy-first world and what technology changes impact marketers?

In this recorded session from OneTrust’s webinar with MediaPost we’ll answer these questions and you’ll learn how to streamline CCPA & GDPR compliance, leverage a transparent user experience to build trust with your audience, and collect first-party data.

Key Takeaways:

Understand the impact of global privacy regulations on marketers
Measure your effectiveness in terms of consent collection, opt-ins, and other KPIs
Learn more about how to collect first-party data and the future without third-party cookies

A Marketers Guide to Trust, Consent and Personalization

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