What is Consent Management?
What is consent management? Consent management is a system geared toward swiftly collecting and recording user consent without running afoul of regulations — and it has rapidly grown in prominence over the past few years.
And the need for robust consent management is only increasing as the demands placed on publishers, advertisers and tech providers become expansive. For instance, preference management — a subset of consent management that aim to capture and record hyper-specific consent choices at every phase of the user experience — has taken on growing importance.
Auditing users’ consent choices has become both more onerous and more essential. And industry trade groups have issued new guidelines for businesses to abide by — most notably the Interactive Advertising Bureau’s Transparency and Consent Framework for Europe.
Furthermore, to process and record user consent more efficiently and comprehensively, professionals have begun gravitating away from manual processes and toward automation and technology.
In this guide from Digiday and OneTrust, we’ll explore the evolution of — and consider the sweeping impact that — consent management will have on how publishers, advertisers and vendors engage with users and generate revenue.