Consent Management for Marketers
When it comes to marketing compliance with privacy regulations, a strategy that includes consent management is key for marketers.
Under the General Data Protection Regulation (GDPR), there are six legal bases for processing data. Customer consent must be used for things like ad targeting cookies, sensitive data processing, and direct marketing. Marketers must gather detailed records of opt-ins including who, when, what users were told, and by what method users consented when consent is required.
In this 30 minute session, we’ll review consent requirements, best practices, and how marketers can include consent management as part of a privacy program to differentiate your brand and user experience.