The Privacy Professional’s Guide to Digital Advertising Across the Globe
Digital marketing and advertising are key components of any successful global marketing campaigns. However, companies must now balance marketing goals with new global privacy regulations and more privacy-aware consumers. These regulations require that businesses protect individuals’ personal information and that individuals have control over businesses sharing and using their personal information with third parties. Therefore, organizations must ensure they’re keeping up with the latest cookie and tracking technology requirements while continuing to support consumer choice and transparency.
To help companies understand the ever-expanding opportunities and potential landmines associated with tracking technologies, this white paper aims to provide your organization with the tools necessary to run a successful global marketing campaign, while keeping compliant with the growing number of global privacy laws.