Facebook's New LDU Feature for CCPA: What This Means For You
Facebook recently announced a new feature called Limited Data Use (LDU) that will have an impact on Facebook ad buyers and potentially your marketing performance. From July 1 through July 31, LDU has been automatically enabled for all Facebook business accounts, limiting the way user data can be stored and processed for users that Facebook identifies as residents of the state of California.
Once July 31 hits, Facebook will require businesses to update their pixel to include an LDU parameter.
Learn about the new Facebook feature, the implications it has, and benefits of leveraging OneTrust to provide users the choice to opt-out of tracking through a CMP, which will allow you to deliver ads based on behavior and retarget ads as usual if California users decide not to opt out.