The Complete Guide to First-Party Data
The move from third-party cookies to first-party data presents opportunities to:
1) Learn about your audience’s interests, preferences, characteristics, and behaviors— directly from them.
2) More accurately predict future customer behavior, improve your targeting, enhance your marketing campaigns, and hyper-personalize your content.
3) Build transparent relationships about data usage with customers.
4) Recoup revenue lost to third parties in recent years.
In this guide, we outline everything you need to know about first-party data. You’ll learn why first-party data benefits your efforts, how and where to collect it, best practices around data collection and usage, and recommended technologies for streamlining your processes. And we include a few real-world examples of how brands are leveraging first-party data today. Download for free, and connect with a team member to learn more or get started on your first-party data strategy.