First-Party Data: Solving Your Privacy + Personalization Paradox
As consumer demand for privacy grows and third-party cookies phase out, it’s time for marketers to step up their first-party data game. Join OneTrust as we guide you through ways that marketers can build zero and first-party data experiences. Learn how to:
• Enable customers to tell your brand explicitly what kind of personalization they want in a privacy-conscious way
• Build trust while providing the control and personalization your consumers want
• Sync real-time, reliable first-party data to your MarTech stack to ensure accuracy and permission-based remarketing
We’ll also share OneTrust’s newest Preference Management enhancement that enables you to capture, centralize, and activate first-party data all in one platform to deliver privacy-first marketing campaigns and personalized experiences.