Google Consent Mode & OneTrust CMP: Managing Advertiser Data & Cookies With Consent

Resource

These days, balancing UX, privacy, personalization, and marketing objectives is a high priority and challenging business initiative.

 

Introducing Google Consent Mode, a feature to help advertisers operating in the European Economic Area and the United Kingdom take a privacy-first approach to digital marketing. Consent Mode enables advertisers to respect user choice while helping them capture some campaign insights.

 

Watch this on-demand webinar to hear from Alex Cash, OneTrust Consent and Preference Management Lead, Namrata Chakrabarti and Kate Shoda, Google Global Product Leads, and Mike Brickl, Technical Integration Manager at Google, about how Google Consent Mode paired with OneTrust Cookie Consent is helping businesses provide choice to end-users and measure marketing outcomes through Google products based on consent.

 

Key Takeaways

  •  Learn about the benefits of Google Consent Mode and why it was created
  • Understand the benefits of using Google Consent Mode with the OneTrust CMP (Cookie Consent) to balance compliance and marketing objectives
  • Gain insight into the future of Google Consent Mode
  • Hear more about the Google Consent Mode and OneTrust integration

(Please note that the panel session portion of this webinar has been removed from the on-demand version.)

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