Customer Preferences

Creating unique customer experiences by leveraging customer preferences can build trust and drive better engagement. But how can marketers and publishers incorporate these practices into their strategy?

In This Webinar: Leveraging Customer Preferences

In this webinar recording, Senior Research Director of Marketing Operations Strategies Julian Archer and OneTrust PreferenceChoice Global Offering Manager Stephanie Hanson discuss creating unique customer experiences through leveraging customer preferences to build trust and drive better engagement.

The stages of integrating dynamic customer preferences across the entire consumer journey can be challenging without a clear understanding of how to manage and action the data being collected. Learn the stages of driving a tactful customer journey by leveraging a preference center, as well as reducing global unsubscribes, and utilizing opt-in best practices to catapult a holistic marketing engagement strategy.

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