Navigating the Privacy Landscape
When it comes to consent collection, publishers must leverage customization and personalization to build a privacy strategy.
If you’re a business in the publishing or media industry, the last few years have brought a tumult of challenges to your operations. Recent privacy legislation, such as GDPR and CCPA, and consent requirements for compliance may limit data collection and usage—which threatens to negatively impact ad revenue.
At the same time, audiences are demanding more personalization—publishers must balance privacy with personalization to comply with regulatory guidance and meet user expectations.
Download the free eBook from OneTrust PreferenceChoice to learn about the building blocks publishers must use to build a solid privacy strategy, including:
- Consent Management Platforms (CMP)
- Cross-Device Management
- Privacy Rights
- First-Party Data Capture