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What’s New in Regulations, CMPs, and Ad Tech
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Learn About the Following Topics and More!
– New guidance from global regulations and updates in the ad tech ecosystem
– Best practices for implementing a CMP across all digital properties
– Integrating privacy by design into mobile and OTT applications
– IAB TCF 2.0 benefits, market adoption success stories
– Experiential design to embrace user experience in cookie banners and CMPs
– A/B testing to maximize engagement, opt-ins, and first-party data capture
– How to deliver personalized ads and ensure inventory monetization