How to Collect Consent & Preferences in OTT and CTV Environments
Smart TVs, Over-the-Top (OTT) applications and Connected TV (CTV) represent the future of entertainment. In particular, OTT, the productized practice of streaming content to users directly over the web, creates an opportunity and challenge for OTT app owners, publishers and advertisers.
How are privacy and user transparency respected within the applications? How are consent and preferences managed for full households and individuals in OTT applications? Is user consent being communicated to ad tech vendors to monetize personalized advertising?
In this webinar recording, learn about the immense growth, opportunities and challenges for OTT, and receive a deep dive into OneTrust’s OTT App Compliance solution that enables publishers and advertisers to capture consent and preferences from within OTT applications and CTV environments to support compliance with GDPR, CCPA, IAB TCF 2.0 and more.