How Publishers Can Build a Privacy Strategy
Tuesday, July 14, 2020 11:00 am EST | 16:00 BST
If you’re a business in the publisher and media industry, the last few years have brought a tumult of challenges to your operations. Recent privacy legislation, such as GDPR, CCPA and the IAB TCF Framework, and consent requirements for compliance may limit data collection and usage—which threatens to negatively impact ad revenue.
At the same time, audiences are demanding more personalization—publishers must balance privacy with personalization to comply with regulatory guidance and meet user expectations.
Join the webinar to learn about the importance of integrating a CMP and cross-device management into your publisher privacy strategy and long-term competitive benefits of gathering and leveraging first-party data.