Preparing for the Removal of Third-Party Cookies
Third-Party Cookies are Changing
Third-party cookies have long been prevalent in the marketing and advertising worlds. But as we move towards the end of third-party cookies, marketers and publishers must be aware of the changing landscape and have a plan for the future. Building customer trust, proprietary data sets, and zero- and first-party data capture is now critical.
What do you need to know? What strategies should you put in place as third-party cookies change and customer trust becomes critical?
In this webinar recording, we review the timeline for third-party cookie removal, what marketers need to know, and strategies to implement today to prepare for tomorrow. Complete the form to watch it now, or connect with a OneTrust team member to learn more or start a free trial of our consent and preference software.