The Crumble of Third-Party Cookies: How to Prepare in 2022
Privacy is the next frontier for brand differentiation, led by a trust-centric approach to customer experience. Marketers face a wave of challenges in 2022 as new and evolving legislations are driving the rapid deprecation of third-party cookies, all while consumers are demanding personalization and transparency from brands.
As a result, we will see organizations building new business models around trust (Trust Centers) to ensure they are collecting consented first-party data, honoring their customers’ preferences, and empowering audiences to manage their own data privacy and engagement experience.
Watch this on-demand session to learn how your organization can leverage smart preference management to overcome the deprecation of third-party cookies. You’ll also see a short product demo of our first-party data solution!
You will learn how to:
- Collect customer preferences, consent, and first-party data from collection points and preference centers
- Centralize that data into a signal source of truth
- Leverage that data to drive personalization, segmentation and ultimately drive better campaigns