Preference Management: Delivering a Personalized User Experience
Privacy laws shine a spotlight on the growing customer demand for privacy. But complying with the GDPR and CCPA can cause major challenges for marketers that may impact user experience. But how can marketers see privacy laws as an opportunity to delight the customer? How can you use preference management strategies to create a personalized user experience?
Learn how marketers can leverage preference management strategies and build preference centers that are not only compliant, but allow users to customize their user experience and give you the first-party data you need to better deliver for your customers.
This recorded session from OneTrust’s webinar with Marketing Week will show how to create on-brand and user-centric marketing experiences that also comply with the globe’s privacy laws.