Video: The End of Third-Party Cookies - What Now?
The Strongest Relationships Are Built on Trust, Not Third-Party Cookies
The removal of third-party cookies changes the game for the entire industry. And that’s not a bad thing. As these cookies go away, the most valuable component to your work will be building trust with customers. With this focus, you’ll be able to:
1 – Learn about your audience’s interests, preferences, characteristics, and behaviors— directly from them
2 – More accurately predict future customer behavior, improve your targeting, enhance your marketing campaigns, and hyper-personalize your content
3 – Build transparent relationships about data usage with customers
4 – Recoup revenue lost to third parties in recent years