IAB Tech Lab Global Privacy Platform: The New Signaling Standard Across Regulations
The IAB Tech Lab Global Privacy Working Group recently released for public comment a draft proposal on a Global Privacy Platform (GPP), building on the TCF framework and taking into account additional country codes by design. The goal of GPP is to streamline technical privacy and data protection signaling standards into a singular schema and set of tools that can adapt to regulatory and commercial market demands across channels. The draft is in request for public comment until April 8, 2021.
Watch this webinar recording to hear from Alex Cone, Senior Director, Product Management at IAB Tech Lab, Casey Hill, OneTrust CMP Product Manager and Chair of TCF Signals Working Group, and Stephanie Hanson, OneTrust CMP Offering manager, to understand the goal and initiatives part of GPP that will enable data use transparency and control for users, and send signals to the digital advertising supply chain that support adherence to regional regulations and norms
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