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It’s time to end your reliance on third-party data!
Zero-party data, also referred to as declared data capture, is data that your customers intentionally share with you. This can include purchase intentions, personal context, communication preferences, and how they want your brand to recognize them.
The collection of zero-party data presents a real opportunity for brands to run more effective campaigns by collecting data from the source–all while building trust and transparency with their consumer base.
Watch this webinar recording to learn how to:
Collect first-party and zero-party data
Increase the accuracy of collected data points
Maintain regulatory compliance
Leverage this data to drive personalization, segmentation, and better campaigns
The Data You Want: Zero-Party and Declared Data Capture
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