Valid Proof of Consent: What Marketers Need to Know
Empowering your organization to be an industry leader in customer trust and compliance means that you must address one key issue: valid consent.
Valid consent addresses the call for proof of consent across multiple privacy regulations. Obtaining valid proof of consent is key in enabling your organization to acquire and use marketing data ethically. It also allows you to provide tangible evidence to your customer base when necessary.
Do you know which marketing activities require valid proof of consent? If asked, are you prepared to properly demonstrate this consent? Download the free guide from OneTrust to learn more.