Publishers leveraging the IAB Europe Transparency and Consent Framework (TCF) need to prepare to switch to support for TCF v2.0 before June 30 when support for TCF v1.1 will end. Join IAB Europe and OneTrust PreferenceChoice in a free webinar to learn how publishers can navigate this change and successfully work with TCF v2.0.

Join SiriusDecisions’, Senior Research Director of Marketing Operations Strategies​, Julian Archer and OneTrust’s PreferenceChoice Global Offering Manager, Stephanie Hanson on December 17th at 10am EST as they discuss creating unique customer experiences through leveraging customer preferences to build trust and drive better engagement. The stages of integrating dynamic customer preferences across the entire consumer journey can be challenging without a clear understanding of how to manage and action the data being collected. In this webinar, we’ll discuss the stages of driving a tactful customer journey by leveraging a preference center, as well as reducing global unsubscribes and utilizing opt-in best practices to catapult a holistic marketing engagement strategy.

We believe Gartner’s Market Guide for Consent and Preference Management for Marketers helps marketers identify the technology and emerging trends associated with consent and preference management platforms as privacy laws continue to emerge. The report recommends marketing leaders to “Emphasize a customer-centric approach to data privacy as a core organizational value where user data will be handled per customer expectations ” Download Gartner’s Market Guide today to see how OneTrust is featured as a vendor and learn about the key consent and preference capabilities needed to uphold customer trust and brand perception.