Building Customer Trust
Modern brands are faced with a significant challenge. You have to create a more personalized and unique customer experience than ever before. To build customer trust and drive user engagement, you must creatively leverage consumer preference management.
However, integrating dynamic preferences across the entire customer lifecycle without a firm handle on your data is nearly impossible. And with the expansion of global privacy regulations, companies need to be able to show demonstrable proof their processes are compliant. That’s why a preference management strategy must be at the top of marketers’ to-do lists in 2020.
The smartest marketers see the new privacy standards as an opportunity to fine-tune their audiences, understand those audiences at a granular level, and serve them messages that resonate in order to build customer trust and drive engagement.